Website Design
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Competitve Research Analysis Research is important, no matter what you do, however what research you do can be different according to what it is you want to market / promote and to how much resource you commit to this process.
Compiling a online competitor analysis is extremely valuable in determining what marketing path you will undertake. And the uniqueness of the online world allows you to get more in-depth knowledge about your competitors than you would normally in the offline world, such as their link-building campaigns and strategies that they have implemented, utilizing this effectively you can match and then surpass them in the SEO Rankings.
Who are your competitors, and how do you find them?
Google, Yahoo, MSN Search Engines: Inserting relevant keywords to your business into the search engines will bring up the companies who are competing for those keywords.
Google Adwords: This program will tell you two things, it will give you an indication of how competitive a keyword or set of keywords are and the other telling you how many people are using these keywords on a monthly basis locally and globally.
There are a number of industry tools Google Trends, SEO Quake, Alexa, Compete etc that will monitor your competitors website traffic and how this traffic is getting to their websites.
You can use and dissect this information in many ways, it may reveal some opportunities which were never apparent before, it should tell you what keywords are working for your competitors and in reality should work for you. It will also allow you to benchmark yourself against your competitors and tell you if you need to invest some more resources than previously thought in order to maximize your potential online.
Please feel free to call Simple Webbing on +44 (0) 208 529 6961 or complete the SEO free quote request to receive a free quote for your search engine optimisation campaign today.
